EP63: Web 3 Marketing To Reach Gen Z

In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it. 
Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes Web3, and discuss strategies for effectively engaging them through this platform. 
Join us as we uncover the latest trends in Web3 marketing and share compelling examples of successful brand adoptions. Get ready to explore the intersection of technology, culture and marketing in the realm of Web3.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. 
 
About Jonathan Verk:
Jonathan has been building companies and brands in entertainment, advertising, tech and media for over 25 years. He was named the Executive Vice President of Web3 and Business Innovation at Mod Op following the acquisition of CreativeDepartment in 2023. After the sale of an early AI ‘telehealth for divorce’ app in 2021, he launched CreativeDepartmint to help fortune 500 companies navigate and leverage Web3. CreativeDepartmint helped clients such as WarnerBrothers, CBS, Fox/Blockchain Creative Labs, Boston Pizza, drive over $10M in revenue launching NFTs, metaverse activations and Blockchain games. 
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

EP57: Unscripted Bonus Episode On AI & Machine Learning

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them. 
We had the pleasure of talking with Lauren Rothwell, Co-Founder and CEO of Blaze, to discuss the impact of AI and machine learning on the marketing landscape. From data collection and analysis to natural language processing and image generation, these technologies are transforming the way we approach marketing.
We're excited to share our insights and perspectives with you. So, grab a cup of coffee, sit back and enjoy this unscripted chat about the future of marketing.
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool  It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.
About Cheryl Boehm:
Cheryl Boehm is Co-Host of the Leader Generation podcast Director of Copywriting at Mod Op. She’s a digital content writer who strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Mat Segal:
Mat Segal is a Digital Producer at Mod Op. He’s a seasoned communicator and planner with a decade of experience bringing digital concepts and campaigns to market. With a specialty in digital strategy and production, he’s fluent in all aspects of digital marketing, from creative and launch to tracking and trafficking. 
 

EP54: Unleashing the Power of AI in Creative Marketing

In this episode, we explore the ways in which artificial intelligence is revolutionizing the creative side of marketing. From AI-generated content to automated creative optimization, we delve into the latest technologies and strategies for harnessing AI's power to enhance your creative campaigns' effectiveness. Join us as we speak with industry expert Michael Francello, and discover how you can leverage AI to take your marketing to the next level.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op, and co-hosted by Ray Singer, Executive Vice President of Technology at Mod Op.
About Michael Francello:
Michael Francello is Director of Innovation at Shutterstock, a leading global content and creative platform. He spends his time collaborating both internally and externally to understand how Shutterstock.AI-powered tools and applications can help clients navigate an uncertain future and ultimately create with confidence. 
About Ray Singer:
Ray Singer is the Executive Vice President of Technology at Mod Op. Throughout his career in marketing and technology, Ray has demonstrated experience in user experience, web design, rapid prototyping, and site architecture. Day-to-day, Ray oversees a cross-disciplinary global business unit of 40 team members. Disciples include design, user experience, development, technical project management, and quality assurance.
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.